What form of advertising can be experienced 24 hours a day, seven days a week, and can be targeted to reach specific audiences by neighborhood?
Any advertising done outdoors that publicizes your business’s products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location. .
Outdoor advertising works well for promoting your product in specific geographic areas. While billboards, bus benches, and transit advertising can be very effective for the small-business owner, any successful outdoor campaign begins with your own location’s signage.